Digital Marketing Strategy Management

Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy.

This course will guide you through the steps necessary to become an effective marketing strategist, helping your company to grow through the development of new customer value. Better business decisions can be made in the future to your newfound knowledge of how digital disruptions have affected your customers and how to use this information strategically. With the help of this course, you'll be able to create and implement innovative, customer-centric marketing strategies that give you a leg up in today's cutthroat business environment. The goal of the course is to provide participants with the knowledge, understanding, and competence to initiate or improve upon digital marketing campaigns. They can then maximise their marketing's effectiveness and return on investment for their businesses.

Program Benefits

• Learn the skills necessary to create a digital marketing plan that will get you where you want to go as a company.
• Apply what you've learned in class to your final group project, and then take that knowledge back to the office to formulate your own digital strategy.
• Analyze how other businesses engage their customers and think of innovative ways to implement those strategies in your own operation.
• Figure out how to implement a strategy for digital marketing that eliminates structures and brings everyone together behind a unified goal.
• Improve your understanding of key performance indicators (KPIs) that can drive meaningful metrics by broadening your definition of return on investment.
• Participate in lively discussions with a diverse group of digital marketers from around the world, and take advantage of numerous opportunities to expand your professional network.

What you'll learn

• Understand why digital marketing is important today
• Understand how the digital landscape is changing
• Learn how to create innovative and effective content
• Learn how to create and utilise consumer personas
• Conduct an audit and analysis of the competition
• Create your own digital marketing plan

Associated Partners

Salary Trends of Digital Marketing Strategy Management

Testimonials

Nikhil P S

My immense experience started on the first day, when I realised I was not just in a academy but in the corporate world. In addition to the wonderful teaching, a variety of activities were conducted to help us discover our hidden talents, build our strengths, and learn how to work as a team to overcome our weaknesses. There is a good learning environment that is enjoyable and friendly, with knowledgeable teaching staff.

Chandana Koti

I am happy that I chose Senfine Academy to complete my AI & MI coursework because all of the faculty members provide excellent care for their students both academically and extra curricularly. The college's placement assistants are to be commended for advancing my careers because they give all students effective pre-placement training that prepares us for the workplace and gives us all the chance to realise our dreams.

Yashuraj Singh

As far as the Academic is concerned, the Senfine syllabus provides an excellent foundation for a smooth take off in my careers. After I joined Senfine, I gained extensive knowledge about management and business, as well as a path to follow as I built my career and became an authority in finance and human resources. The distinctive characteristics of Senfine Academy set it apart from other institutes.

Komal Upmanyu

Senfine Academy has been a great contributor to the development of my personality. I have established my leadership, time management and team skills and have also been able to advance these skills to the whole new augment level. The infrastructure of Senfine is one of the finest in the Bangalore is what stands out the most. The best thing about this academy is the cross-culture interaction between students from various parts of the country.