01 Mar, 2024
The digital advertising expenditure in India has reached INR 31,500 crore in the fiscal year 2023, with an expected surge to INR 41,000 crore by FY 2024. This stresses the increasing importance of digital platforms in the advertising field. Businesses whether big or small need an online presence to grow in the modern market. Renowned brands or businesses don’t need publication and advertising as small businesses do. Therefore, Digital Marketing acts as a Brahmastra for all Small Businesses.
Digital Marketing as a Business Strategy for Small Businesses
Well in the modern digital world, what could be a better Business Strategy for small businesses than Digital Marketing? As the internet penetrates deep so does its role in promoting. Even small businesses must now have a digital presence to be competitive in the market. There are countless benefits of having an online presence, comprising lower advertising costs, a broader reach, and the facility to track consequences.
Traditional Business vs. Online Business
- A Traditional Business is a physical transaction between the buyer and seller in a particular location. It can be a local shop or a shopping mall where the shop has a physical presence. Whereas Online Business has no physical transaction or presence.
- A Traditional Business setup is a costly affair compared to Online Business.
- The operating cost of a Traditional Business is higher than an Online Business as traditional businesses have to hire staff and rent locations.
Types of Digital Marketing Digital
- Search Engine Optimization - Popularly known as SEO is the most popular digital marketing method used to rank content in the Google ranking page.
- Email Marketing - One of the most effective ways to reach the target audience is email marketing.
- Mobile Marketing - The easiest way to reach the audience is through mobile phones and tablets.
- Social Media Marketing - social media comes in handy when it comes to Digital Marketing. Various social media platforms like FB, Instagram, LinkedIn, and Twitter work wonders.
- Instant Message Marketing - One of the ways to directly reach the audience. Numerous instant messaging apps allow the customer to directly contact the customer care service.
Why Choose Senfine Academy for a Digital Marketing Course in Bangalore?
Senfine Academy offers one of the best Digital Marketing Courses in Bangalore. The Advance Certificate Course in Digital Marketing helps students to understand the functioning of the real world. Our team of professionals helps the aspirants to get hands-on experience through the course. Located in MG Road, the Short Term Digital Marketing Course in Senfine comes with cent per cent placement. An Digital Marketing Course in Senfine builds a strong base in digital marketing arming students to excel in the digital industry.